Starting in November, major Hollywood studios have plans to roll out one major 3-D title every month, he reported. The latest film to use the technology, Journey to the Center of the Earth, grossed more than $100 million in the U.S. Indeed, RealD has signed orders to install its 3-D system in 5,000 more theaters to date. "Twenty years ago you were in a deep hole if you were promoting stereo 3-D, but it has more respectability now," said Lipton. He founded a startup in 1980 that explored monochrome stereo 3-D graphics for industrial uses, a company ultimately acquired by RealD. Widely considered a guru of stereo 3-D technology, Lipton has worked in the field more than 30 years. Lipton shared his opinions on the outlook for 3DTV in a video interview in the lobby of Mann's Chinese Theater in Hollywood where he led a panel discussion on 3-D cinema: However, it did hire in January the former head of the DVD Forum who is helping RealD (Beverly Hills, Calif.) forge close links with Japan's TV makers. The company is not ready to release any details of its plans, said Lipton.
RealD Cinema, the company that provides the stereoscopic 3-D technology for about 1,600 movie theaters today, has "a very vigorous development program" for 3DTV, said its chief technology officer Lenny Lipton. TI's Tim Simerly said that each viewer would wear different glasses - one exposing only program "A," and one allowing the viewing of only program "B." Simerly added that at least one of the viewers would need to wear headsets in order to get the correct audio.īy Carolyn Giardina, The Hollywood Reporter Dual view mode, similar to 3-D, combines two images, but they are two different images. One development, which TI expects to begin to preview at year's end, is processing technology that if incorporated in a third-party home entertainment system could allow for 2-D, 3-D or "dual view mode" on the same TV. The company outlined some of its early developments that use 3-D technology for home entertainment, on Thursday at the Society of Motion Picture and Television Engineers Technical Conference and Exhibition in Hollywood. Texas Instruments, the maker of the DLP Cinema chip, is developing technology that might reduce the common problem by allowing two people to simultaneously view two different programs - on the same TV. You wish to watch, say, a comedy, on TV, but your family member would rather watch something else. Here's a classic dilemma: You are home for the evening.
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